Cookies are small text files that are stored on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
There are four main categories that cookies belong to – strictly necessary cookies, performance cookies, functionality cookies and targeting/advertising cookies.
- Strictly necessary cookies are cookies deemed essential to running your site and as such you do not need the user’s consent for. An example of a strictly necessary cookie is one that is used to remember what item you have stored in an online shopping basket.
- Performance cookies collect anonymous data that shows how well your website is performing. These can be used to see which pages are visited the most and how users interact with them.
- Functionality cookies are used to increase the usability of your website. These can be used to store information about the user, such as the user’s language or font size preference.
- Targeting/advertising cookies focus on delivering more relevant advertisements to users. They track how many times a user has seen an advert and how effective it has been. This allows advert providers to provide a more tailored service to each user.